Strong cybersecurity is crucial for businesses of all sizes today. But many businesses are unaware of the risks or simply don’t think the likelihood of an attack is very high. MSPs know better. However, many MSPs struggle to get the message across to their prospects. The result is a prospect left unprotected and the MSP losing a sale. Join Jennifer Bleam to learn simple techniques MSPs can use to help their prospects understand the risks while building a trust-based relationship.