Podcast featuring Jennifer Bleam
If you prefer to listen to the full interview, check out the podcast below.
This communication rhythm won’t happen on its own. You must train your clients how to communicate with you. And the best thing to do is quarterly business reviews. Explain that you’ll come out every quarter, and send an agenda a week or two before your meeting. Ask them to add to that agenda. Also encourage them to jot down notes and questions throughout the quarter, and bring those to the table.
Suggest that you can help with things like growth and expansion; adding guest wifi networks; concerns about cybersecurity; adding a phone system. Those conversations happen throughout the quarter, and your clients need a mechanism to remember to ask you those things. Train your clients on how to communicate with you.