Podcast featuring Jennifer Bleam Selling cybersecurity is risk mitigation. It’s not promising that you’ll never get breached. It’s not promising bulletproof security. It is stating, “We will mitigate your risk. We are going to reduce your risk.”...
Podcast featuring Jennifer Bleam There are several reasons why IT professionals struggle to sell cybersecurity. Sometimes there is a mistaken belief that business owners don’t really need “that much” protection. And if someone tries to sell something that the prospect...
Podcast featuring Jennifer Bleam Sometimes, it can be challenging dealing with clients. Perhaps a client just added a new employee. They call you today, and they expect you to come tomorrow to deploy a new machine. That feels completely unrealistic to you. Or, despite...
Podcast featuring Jennifer Bleam In this week’s episode: What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of...
Guest article by Jennifer Bleam Owning a business means there are always broken things to fix. People, process, systems – they each need improvement in some way. Therefore, you must focus on the correct things, or you’ll be spinning in circles, not driving toward your...
Created by Jennifer Bleam In this Facebook group, you get answers to your burning sales or marketing questions. Learn to sell cybersecurity confidently (and profitably) by listening to my Live events with industry experts, watch my videos, and learn from your peers....
