THE THINK TANK

Craft Your Company’s Vision In 4 Simple Steps

Craft Your Company’s Vision In 4 Simple Steps

When you hear the terms “vision statement” or “company vision” vision can seem like an esoteric thing that doesn’t really have any substance. But a vision should give you direction. It provides purpose and a reminder of what you aim to achieve.

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10 Attributes Of An Ideal Client

10 Attributes Of An Ideal Client

One of my mentors asked me to define the qualities of my best clients. The ones I LOVE working with, and the ones who LOVE working with me. These are the types of clients I rave about publicly and privately. (And these are also the ones who…

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Simple 3-Step Webinar Plan

Simple 3-Step Webinar Plan

Webinars are a phenomenal way to get in front of a target audience and generate leads. It’s what we call a “one-to-many” tool in your sales toolbox that gives you a lot of bang for your time and effort. Have you ever wanted to do…

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3 Top Tips to Overcome Prospecting Angst

3 Top Tips to Overcome Prospecting Angst

“I hate prospecting.” Have you ever said that? If so, you’re not alone. As the Cybersecurity Sherpa who helps MSPs unlock their sales genius, I hear this all the time. So many of my clients complain about how they hate prospecting, how they’re not good at it,

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Avoid Becoming A Victim Of Marketing

Avoid Becoming A Victim Of Marketing

Every week I hear a horror story from a service provider who showed zero ROI (Return On Investment) from their engagement with a marketing agency or marketing service company. To be sure, some of those failures may be the fault of the

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A Small Shift That Leads to Massive Growth

A Small Shift That Leads to Massive Growth

? – See that question mark? That’s the key to shifting your mindset and growing your business. As a Cybersecurity Sherpa who helps MSPs scale and grow their business, I often talk to clients who seem to be on the

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