Podcast featuring Jennifer Bleam
When it comes to selling a product or service, understanding the emotional impact on customers is crucial. Often, we focus on presenting features alone, but that’s just the tip of the iceberg. Let’s explore the concept of business…

Podcast featuring Jennifer Bleam
If you’re passionate about the service you offer, it’s a great feeling. I’m no different. I love hearing success stories from my clients and knowing that I played a part in helping them achieve their goals. Now, let’s talk a little bit about my company and how I’ve grown it.

Podcast featuring Jennifer Bleam
I often see people get elevated into a role where they naturally perform far above average. For me it’s sales. For someone else, it might be accounting. For another person, it might be healthcare. And because we do that thing…

Podcast featuring Jennifer Bleam
One of the best ways to absorb information is to read. Whether it’s books, podcasts, or even transcripts of training events, READING is key. But what if there was a way to absorb this information faster? Enter speed reading. Speed reading is a technique that is…

Podcast featuring Jennifer Bleam
I encourage my clients constantly to step into the uncomfortable. If they want to grow, they need to try new things and stretch themselves. And sometimes they grumble…while they execute. Anytime you step into something new, you’re presented…

Podcast featuring Jennifer Bleam
In cybersecurity, you hear a lot about people, process, and technology. And so I’m playing with this model that MSPs can sink their teeth into: We have to market to create leads. Then we need to close those leads. So, we’ve got marketing; we’ve got sales…

Podcast featuring Jennifer Bleam
So obviously there needs to be a sale in there that needs to be a markup and there needs to be margin there and, and some profit. I love making it required. Here’s the challenge. And again, there is this threshold, and this is part of why the…

Podcast featuring Jennifer Bleam
There are two arguments you must make to close a cybersecurity sale. Picture yourself standing before a judge; you’re the attorney; you must to prove your case…

Podcast featuring Jennifer Bleam
When the MSP salesperson walks in to a sales call, the prospect mentions this bump in the road, this little divot, if you will, that has caused them to call the MSP. It could be, “I don’t feel important…

Podcast featuring Jennifer Bleam
Selling cybersecurity is risk mitigation. It’s not promising that you’ll never get breached. It’s not promising bulletproof security. It is stating, “We will mitigate your risk. We are going to reduce your risk.”…

Podcast featuring Jennifer Bleam
There are several reasons why IT professionals struggle to sell cybersecurity. Sometimes there is a mistaken belief that business owners don’t really need “that much” protection. And if someone tries to sell something…

Podcast featuring Jennifer Bleam
Sometimes, it can be challenging dealing with clients. Perhaps a client just added a new employee. They call you today, and they expect you to come tomorrow to deploy a new machine…

Podcast featuring Jennifer Bleam
What a great way to start 2022. This special podcast was curated to help you position your MSP for growth this year. Several channel veterans share the most valuable piece of business advice they ever received…

Guest article by Jennifer Bleam
Owning a business means there are always broken things to fix. People, process, systems – they each need improvement in some way. Therefore, you must focus on the correct things, or you’ll be spinning in circles…

Created by Jennifer Bleam
Get answers to your cybersecurity sales or marketing questions. Learn to sell cybersecurity confidently by listening to live events with industry experts, watching training videos, and learning from your peers…

Guest Article by Jennifer Bleam
A year ago, the entire globe was thrust into a work from home environment nearly overnight. It’s now clear that working from home is the new norm, at least for some portion of your clients and their employees…

Training event with Jennifer Bleam
According to the FBI’s latest Internet Crime Report (IC3), US businesses alone lost more than $1.8 billion to business email compromise in 2020, while ransomware costs tripled, and phishing attacks…

Webinar by Jennifer Bleam
In this training webinar, you’ll learn not only how to defuse the most common objections your prospects give you, but you’ll also learn several frameworks (or patterns) to help you handle new objections…

Masterclass with Jennifer Bleam
Check out this masterclass on selling managed IT and managed services. This is the one where I shared a lot of my secrets, We talked about effective sales, and I revealed my outline for true, profitable marketing…

Clubhouse chat with Jennifer Bleam
Take a listen to this Clubhouse Chat, featuring The Compliancy Guys, VITAL Tech Services, and Jennifer Bleam. This conversation ranged from selling cyber to managed compliance to GAP selling…

Live chat with Jennifer Bleam
Join me as I discuss the work-from-home environment with Marcia Dempster, Sr. Director of Channel Sales at Keeper Security. You’ll discover how teleworking shows the need for cybersecurity…

Podcast featuring Jennifer Bleam
What a treat to spend time with Steve Taylor on his RocketMSP podcast. We talked about what it looks like to be successful in the cybersecurity space. And I give a realistic look of how long it takes to become…

Podcast featuring Jennifer Bleam
Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis…

Interview with Jennifer Bleam
With all the frightening headlines you see every day, cybersecurity is no longer optional for MSPs, VARs and other channel partners to sell. Many IT Business owners are uncertain how to show…

Guest article by Jennifer Bleam
There’s one thing that you must have in order to build your business: sales. And techs love processes. So it makes sense that you have a Sales Process. It doesn’t matter what you’re selling…

Guest article by Jennifer Bleam
The growing number of cyber threats have caused many IT service providers to strengthen their security posture. Despite this positive trend, there are some chronic problems that plague many MSPs…

Guest article by Jennifer Bleam
They are the stuff of a salesperson’s nightmare. You try to close a sale and you hear it: the dreaded sales OBJECTION. You know that if you can’t convince the prospect to agree with you, that you’ll likely lose the…

Podcast featuring Jennifer Bleam
Most MSPs start their business as a tech, and they are uncomfortable with sales. Luckily, this critical part of business is easier than you think! In this podcast, we discuss several ways to improve your sales skills…

Guest article by Jennifer Bleam
In the year ahead, cybersecurity will continue to impact the channel in new ways. Some of these changes will be exciting and will represent significant revenue opportunities for the early adopters. Other changes are downright…

Guest article by Jennifer Bleam
We’re early into 2020, and it seems like security breaches are becoming more frequent. You’ve probably already seen this headline: Microsoft Security Shocker As 250 Million Customer Records Exposed…

Training event with Jennifer Bleam
People, me included, over think prospecting. I think I need a system and get in my own head. Many times, the truth is it’s just fear of hearing ‘No’. So, I make up all sorts of reasons not to start. Sound…

Guest article by Jennifer Bleam
If you’ve been an IT service provider for more than seven years, you probably remember the transition from break-fix to managed services. That transition was a time of tremendous opportunity….

Podcast featuring Jennifer Bleam
You don’t need a gun or a knife to rob someone these days because everything is done online now. Show your clients that data is stored everywhere and is more important than ever. During this episode…

Podcast featuring Jennifer Bleam
Selling Cybersecurity to the SMB market doesn’t have to be difficult. Check out this podcast to learn how to build the value of cybersecurity, even to a client who doesn’t understand technology…