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How To Handle Curveballs In Business

How To Handle Curveballs In Business

Podcast featuring Jennifer Bleam
I encourage my clients constantly to step into the uncomfortable. If they want to grow, they need to try new things and stretch themselves. And sometimes they grumble…while they execute. Anytime you step into something new, you’re presented…

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MSP Sales Process Framework

MSP Sales Process Framework

Podcast featuring Jennifer Bleam
In cybersecurity, you hear a lot about people, process, and technology. And so I’m playing with this model that MSPs can sink their teeth into: We have to market to create leads. Then we need to close those leads. So, we’ve got marketing; we’ve got sales…

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Cybersecurity: Mandatory Requirement; Not Optional

Cybersecurity: Mandatory Requirement; Not Optional

Podcast featuring Jennifer Bleam
So obviously there needs to be a sale in there that needs to be a markup and there needs to be margin there and, and some profit. I love making it required. Here’s the challenge. And again, there is this threshold, and this is part of why the…

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The Right Way To Perform Discovery

The Right Way To Perform Discovery

Podcast featuring Jennifer Bleam
When the MSP salesperson walks in to a sales call, the prospect mentions this bump in the road, this little divot, if you will, that has caused them to call the MSP. It could be, “I don’t feel important…

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2 Winning Arguments For More Cybersecurity Sales

2 Winning Arguments For More Cybersecurity Sales

Podcast featuring Jennifer Bleam
Selling cybersecurity is risk mitigation. It’s not promising that you’ll never get breached. It’s not promising bulletproof security. It is stating, “We will mitigate your risk. We are going to reduce your risk.”…

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How To Sell Cybersecurity Solutions Easily

How To Sell Cybersecurity Solutions Easily

Podcast featuring Jennifer Bleam
There are several reasons why IT professionals struggle to sell cybersecurity. Sometimes there is a mistaken belief that business owners don’t really need “that much” protection. And if someone tries to sell something…

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Training Cybersecurity Clients How To Communicate With You

How To Train Your Cyber Clients To Communicate

Podcast featuring Jennifer Bleam
Sometimes, it can be challenging dealing with clients. Perhaps a client just added a new employee. They call you today, and they expect you to come tomorrow to deploy a new machine…

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Special: The Most Valuable Piece Of Business Advice

Special: The Most Valuable Piece Of Business Advice

Podcast featuring Jennifer Bleam
What a great way to start 2022. This special podcast was curated to help you position your MSP for growth this year. Several channel veterans share the most valuable piece of business advice they ever received…

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How The Power Of Focus Will Grow Your Business

How The Power Of Focus Will Grow Your Business

Guest article by Jennifer Bleam
Owning a business means there are always broken things to fix. People, process, systems – they each need improvement in some way. Therefore, you must focus on the correct things, or you’ll be spinning in circles…

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Largest Cybersecurity Facebook Group

Largest Cybersecurity Facebook Group

Created by Jennifer Bleam
Get answers to your cybersecurity sales or marketing questions. Learn to sell cybersecurity confidently by listening to live events with industry experts, watching training videos, and learning from your peers…

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How The Power Of Focus Will Grow Your Business

How To Secure Your Work From Home Clients

Guest Article by Jennifer Bleam
A year ago, the entire globe was thrust into a work from home environment nearly overnight. It’s now clear that working from home is the new norm, at least for some portion of your clients and their employees…

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Cybersecurity Objection Handling

Cybersecurity Objection Handling

Webinar by Jennifer Bleam
In this training webinar, you’ll learn not only how to defuse the most common objections your prospects give you, but you’ll also learn several frameworks (or patterns) to help you handle new objections…

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Selling Your Services Based On Value

Selling Your Services Based On Value

Masterclass with Jennifer Bleam
Check out this masterclass on selling managed IT and managed services. This is the one where I shared a lot of my secrets, We talked about effective sales, and I revealed my outline for true, profitable marketing…

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Cybersecurity Objection Handling

Consultative Selling In A Remote Marketplace

Live chat with Jennifer Bleam
Join me as I discuss the work-from-home environment with Marcia Dempster, Sr. Director of Channel Sales at Keeper Security. You’ll discover how teleworking shows the need for cybersecurity…

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Cybersecurity Sales (unscripted conversation)

Cybersecurity Sales (unscripted conversation)

Podcast featuring Jennifer Bleam
What a treat to spend time with Steve Taylor on his RocketMSP podcast. We talked about what it looks like to be successful in the cybersecurity space. And I give a realistic look of how long it takes to become…

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Don’t Fear Selling Cybersecurity — Here’s Why

Don’t Fear Selling Cybersecurity — Here’s Why

Interview with Jennifer Bleam
With all the frightening headlines you see every day, cybersecurity is no longer optional for MSPs, VARs and other channel partners to sell. Many IT Business owners are uncertain how to show the value of this needed…

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Cybersecurity: Mandatory Requirement; Not Optional

A Crazy-Simple Sales Process

Guest article by Jennifer Bleam
There’s one thing that you must have in order to build your business: sales. And techs love processes. So it makes sense that you have a Sales Process. It doesn’t matter what you’re selling…

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The Top 4 Security Mistakes MSPs Make

The Top 4 Security Mistakes MSPs Make

Guest article by Jennifer Bleam
The growing number of cyber threats have caused many IT service providers to strengthen their security posture. Despite this positive trend, there are some chronic problems that plague many MSPs…

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How The Power Of Focus Will Grow Your Business

How To Overcome Any Sales Objection

Guest article by Jennifer Bleam
They are the stuff of a salesperson’s nightmare. You try to close a sale and you hear it: the dreaded sales OBJECTION. You know that if you can’t convince the prospect to agree with you, that you’ll likely lose the…

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How Even The Most Techie Tech Can Win At Sales

How Even The Most Techie Tech Can Win At Sales

Podcast featuring Jennifer Bleam
Most MSPs start their business as a tech, and they are uncomfortable with sales. Luckily, this critical part of business is easier than you think! In this podcast, we discuss several ways to improve your sales skills…

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How The Power Of Focus Will Grow Your Business

4 Predictions About Managed Security

Guest article by Jennifer Bleam
Some of the upcoming changes in cybersecurity will be exciting and will impact revenue significantly. Other changes are frightening for the community and the global economy…

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Why You Need to Focus on Cybersecurity in 2020

Why You Need to Focus on Cybersecurity in 2020

Guest article by Jennifer Bleam
We’re early into 2020, and it seems like security breaches are becoming more frequent. You’ve probably already seen this headline: Microsoft Security Shocker As 250 Million Customer Records Exposed…

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Super Easy Prospecting That Any MSP Can Do

Super Easy Prospecting That Any MSP Can Do

Training event with Jennifer Bleam
People, me included, over think prospecting. I think I need a system and get in my own head. Many times, the truth is it’s just fear of hearing ‘No’. So, I make up all sorts of reasons not to start. Sound…

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How The Power Of Focus Will Grow Your Business

How Cybersecurity Can Save Your MSP

Guest article by Jennifer Bleam
If you’ve been an IT service provider for more than seven years, you probably remember the transition from break-fix to managed services. That transition was a time of tremendous opportunity….

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The Difference Between IT Support And Cybersecurity

The Difference Between IT Support And Cybersecurity

Podcast featuring Jennifer Bleam
You don’t need a gun or a knife to rob someone these days because everything is done online now. Show your clients that data is stored everywhere and is more important than ever. During this episode…

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How To Sell Cybersecurity To Your SMB Clients

How To Sell Cybersecurity To Your SMB Clients

Podcast featuring Jennifer Bleam
Selling Cybersecurity to the SMB market doesn’t have to be difficult. Check out this podcast to learn how to build the value of cybersecurity, even to a client who doesn’t understand technology…

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