MSP Transformation Machine

Now Powered by MAX

Hello, visionary MSP CEOs! Ready to move from operational overload to strategic mastery? If you’re looking to amplify your monthly recurring revenue (MRR), inspire your team, and enjoy true work-life balance, the MSP Transformation Machine is your ultimate tool. In just 90 days, redefine your approach to business with our proven sales and marketing systems, and unlock new potentials for growth and efficiency

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Are you struggling to scale your monthly recurring revenue despite a stable base?

Do you find it difficult to keep your team motivated and aligned with aggressive growth targets?

Does the rapidly evolving tech landscape challenge your business’s adaptability and competitive edge?

Imagine it’s early Monday morning and you’re at your desk with a steaming cup of coffee, ready to tackle the week ahead with “Hey Max,” your Marketing and Execution Assistant. Together, you craft a clear and compelling Unique Selling Proposition (USP), dive deep into your target market’s behaviors, and outline a comprehensive strategy that includes SEO-optimized content and engaging social media plans. Max’s assistance in developing precise, targeted campaigns ensures that every piece of content is designed to engage and convert, pushing your monthly recurring revenue (MRR) to new heights.

As the strategy takes shape, Max helps streamline your sales process, from crafting irresistible email subject lines to developing professional proposals that close deals efficiently. The ease and speed with which Max enables you to execute these tasks mean that you’re not just working in your business, you’re working on expanding it strategically and sustainably.

Later, as you close your laptop for the day, you reflect on the transformation your business has undergone. Thanks to the robust systems and strategies implemented with Hey Max, you can now enjoy quality evenings with your family—unplugged and stress-free. Regular game nights and weekend getaways have become a delightful norm, not a rare indulgence, reaffirming the success of your work-life integration.

This isn’t just a dream—it’s your new reality with the MSP Transformation Machine, where tools like “Hey Max” not only boost your business’s efficiency but also enhance your quality of life. With Max, your business thrives independently, allowing you to reclaim and thoroughly enjoy your personal time, knowing everything back at the office is running smoothly.

The MSP Transformation Machine, now powered by MAX, is your comprehensive solution to transition from day-to-day struggles to strategic growth:

  • Expand Your MRR: Leverage our 45 lesson curriculum across 9 modules to deepen market penetration and improve client acquisition.
  • Empower Your Team: Utilize our playbooks and mapping sessions to enhance team alignment and effectiveness.
  • Achieve Work-Life Balance: With strategic foundations in place, spend less time in the operational details and more time enjoying life’s moments.

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What Our Members Are Saying

“Implementing the strategies from MSP Transformation Machine has not only doubled our MRR but has transformed our team’s dynamics.”

Sarah, MSP CEO

“The insights and tools provided were game-changers for our business growth trajectory.”


Let’s Address Some Common Hesitations

  • “I rely solely on referrals for my business.” While referrals are valuable, they can limit your growth potential. “Hey Max” enhances your referral system with robust digital marketing strategies that expand your client base through sustainable acquisition channels.
  • “I’ve hired marketing firms before and saw no results.” Unlike generic solutions, our MSP-specific approach is designed with the nuances of your industry in mind. “Hey Max” ensures that strategies are not only relevant but also directly tied to measurable outcomes, enhancing their effectiveness and providing clear ROI.
  • “I’m not a marketer.” No need to be with “Hey Max” at your side. This tool is built to simplify the complex world of marketing. It cuts through the jargon and provides you with straightforward, actionable strategies that are easy to implement. Whether it’s crafting compelling content or optimizing your sales funnel, “Hey Max” guides you every step of the way, making marketing accessible and manageable.
  • “Implementing new tools and strategies seems overwhelming.” Understanding that time and ease of implementation are crucial for MSPs, “Hey Max” is designed to integrate seamlessly into your existing operations. With user-friendly interfaces and step-by-step guidance, it ensures that the adoption of new strategies is as smooth and efficient as possible, enabling you to see quick wins and long-term success without the typical implementation overwhelm.

What’s Included in the MSP Transformation Machine


  • Zero to Hero Marketing Playbook: Master the art of building and nurturing your lists to maximize engagement and convert leads.
  • Event Evolution Playbook: Learn how to host educational and engaging events that foster strong relationships and attract new clients.
  • Audio Alchemy Playbook: Discover the secrets of leveraging podcasts and audio content to enhance your brand’s credibility and reach.


  • 90-Minute Mapping Session: Set clear targets and strategies for the initial two months to kickstart your transformation journey.
  • Sales Call Optimization Session: Fine-tune your sales tactics by analyzing and optimizing your sales calls to improve conversion rates.
  • Weekly Power Hour: Regular strategy sessions to tackle ongoing marketing and sales challenges, ensuring continuous improvement.
  • Rapid Insight Sessions: Unlimited access to 30-minute strategy sessions for when you need quick, direct advice and insights.

Technology & Tools:

  • Hey Max – Marketing and Execution Assistant: An AI-powered tool that helps you craft your marketing strategy, develop content, and streamline your sales processes.


  • Access a vibrant community of like-minded MSP CEOs who share challenges, strategies, and successes. Engage in a supportive network that fosters growth and collaboration.

The Investment

  • Get started for only $7,500. This includes the initial setup, integration of the MSP Transformation Machine and “Hey Max” tool, and your first month.
  • Monthly Investment: $2,500 begins month 2, ensuring you have access to all tools, coaching, and community support
  • Commitment: A two-month commitment is required to ensure you are familiar with the system and start seeing results.

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Still have questions? Schedule a call with Jennifer.

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Make A Commitment!

What can you achieve in the next year with the MSP Transformation Machine? Expect to see substantial growth in your MRR, a more motivated and aligned team, and a significant improvement in your marketing and sales effectiveness. This is more than just a tool; it’s a transformational system designed to take your MSP to new heights. Commit to change, commit to growth, and watch as your business transforms.