Channel Sales Accelerator Addresses Critical Gaps in Sales Leadership and Training for MSP and MSSP Vendors

Waldorf, MD – October 9, 2024 – Today marks the launch of Channel Sales Accelerator, a groundbreaking sales coaching service designed to transform how tech vendors approach sales in the Managed Service Provider (MSP) and Managed Security Service Provider (MSSP) channels. This innovative service addresses the critical gaps in sales leadership and training, offering a comprehensive solution for overwhelmed Chief Revenue Officers (CROs) and senior sales leaders.

“Channel Sales Accelerator is born from a deep understanding of the unique challenges faced by sales teams in the tech channel,” says Jennifer Bleam, founder of the service and best-selling author of a channel-only sales book. “Our goal is to provide a scalable, role-specific coaching solution that empowers every member of a sales organization to excel.”

Key Features of Channel Sales Accelerator:

Role-Specific Curriculum: The curriculum is divided into modules tailored for Business Development Representatives (BDRs), Account Executives (AEs), Channel Account Managers (CAMs), and Sales Engineers (SEs). A future version will include advanced modules for senior sales executives. This ensures that every team member receives relevant training specific to their role.

Weekly Coaching Sessions: Sales leaders can attend open Q&A sessions every week, where they can seek personalized guidance and problem-solving for their unique situations. This continuous support helps leaders and individual contributors stay on track and address challenges as they arise.

Practical Application: While the curriculum is designed to stand alone, every business is unique. Channel Sales Accelerator assists clients in applying the knowledge learned to their circumstances, markets, and messaging. This practical application ensures that the training is not just theoretical but actionable.

Flexibility and Accessibility: Unlike private consultants or full-time channel chiefs, Channel Sales Accelerator offers a flexible and comprehensive approach that touches on every role within a typical channel organization. The service is designed to be accessible to smaller sales teams and large organizations with scalable pricing.

Extensive Experience: Although the service is in its early stages, it is backed by vast experience. The founder, Jennifer Bleam, has a track record of quickly building multi-million dollar businesses and divisions, bringing valuable insights to the program. Her expertise is reflected in the tailored curriculum and practical application strategies Channel Sales Accelerator offers.

“We’re excited about the potential of Channel Sales Accelerator to transform sales performance in the tech channel,” Jennifer adds. “Our vision is to create a community of high-performing sales professionals who can drive unprecedented growth for their organizations.”

Addressing Unmet Needs in the Market:

The job of a CRO or senior sales leader is massive, with responsibilities ranging from managing the team, training the team, onboarding new hires, coaching team members, practicing objection handling, and maintaining CRM best practices. Channel Sales Accelerator addresses these problems and more, filling a critical gap in the market.

“Unless you want a full-time channel chief or a custom, high-priced sales consulting engagement, there are very few sales-related support mechanisms in the channel,” explains Jennifer. “While there are a few options that provide general sales advice, there are none that touch on every role in a typical channel organization. Channel Sales Accelerator changes that.”

Future Plans and Expansion:

Soon, Channel Sales Accelerator plans to offer individual salespeople the opportunity to invest in their career path, even if the core offer isn’t a fit for their employer. This expansion will provide additional value and support for sales professionals looking to advance their careers.

Introductory Offers:

Early adopters can use introductory pricing reflecting Channel Sales Accelerator’s new go-to-market standing. This makes the service attractive to smaller and larger sales organizations, providing a cost-effective solution for enhancing sales performance.

Contact Information:

Channel Sales Accelerator is now live and accepting new clients. Interested parties can visit www.mspsalesrevolution.com/csa for more information or to request additional information.

About Channel Sales Accelerator:

Channel Sales Accelerator is a comprehensive sales coaching service designed specifically for tech vendors selling to MSPs and MSSPs. Founded by industry veterans, the service aims to fill critical gaps in sales leadership and training within the channel, offering role-specific curriculum, weekly coaching, and practical application support.

Media Contact:

Jennifer Bleam
jennifer@mspsalesrevolution.com
301-659-0028