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Craft Your Company’s Vision In 4 Simple Steps

Craft Your Company’s Vision In 4 Simple Steps

When you hear the terms “vision statement” or “company vision” vision can seem like an esoteric thing that doesn’t really have any substance. But a vision should give you direction. It provides purpose and a reminder of what you aim to achieve. Your company vision is...
10 Attributes Of An Ideal Client

10 Attributes Of An Ideal Client

One of my mentors asked me to define the qualities of my best clients. The ones I LOVE working with, and the ones who LOVE working with me. These are the types of clients I rave about publicly and privately. (And these are also the ones who become my raving fans.)...
How To Achieve The Magic Mix Of Content Marketing

How To Achieve The Magic Mix Of Content Marketing

So, you put up a website for your IT business. Why aren’t people automatically flocking to it and contacting you? It’s enough to make some IT business owners question the need for a site at all. Or to stop updating the one that was put up years ago. You ABSOLUTELY...