Webinars are a phenomenal way to get in front of a target audience and generate leads. It’s what we call a “one-to-many” tool in your sales toolbox that gives you a lot of bang for your time and effort. Have you ever wanted to do a webinar or two, but you weren’t sure...
Before you take one look at that title and scroll away uncomfortably, take a moment to learn how the right kind of pressure can be a win/win for your MSP sales and client wellbeing. So many MSPs avoid putting pressure on their prospects at all costs. They don’t like...
“I hate prospecting.” Have you ever said that? If so, you’re not alone. As the Cybersecurity Sherpa who helps MSPs unlock their sales genius, I hear this all the time. So many of my clients complain about how they hate prospecting, how they’re not good at it, or how...
Every week I hear a horror story from a service provider who showed zero ROI (Return On Investment) from their engagement with a marketing agency or marketing service company. To be sure, some of those failures may be the fault of the client. It could be that the...
? See that question mark? That’s the key to shifting your mindset and growing your business. As a Cybersecurity Sherpa who helps MSPs scale and grow their business, I often talk to clients who seem to be on the absolute verge of insanity. “How do I get to the next...
It is a universal principle that successful CEOs tend to dream big. This can sometimes lead to a long to-do list. There is NOTHING wrong with setting lofty goals; but you must have the right systems, processes, and resources to accomplish your business objectives. We...
